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Channel: Luke Lucas – Typographer, Graphic Designer, Illustrator & Art Director • Sydney, Australia
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Print Weave Make

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I was commissioned to create an ID for a series of open days that are happening this November at Craft, Australian Print Workshop and the Australian Tapestry Workshop. I wanted to represent the hand crafted arts of the respective institutions through a hand crafted approach. My response was to develop a simple typographic ID and then created individual executions that represented the respective institutions texturally and aesthetically. Combining modelling clay, hand stitched letter forms and a coarse halftone pattern synonymous with the printing of yesterday I created a physical layout which I photographed and retouched.

Class Pays

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Some custom elegant script lettering designed as part of a collaboration with Californian big rig photographer Roger Snider. The type was designed to work in with a vintage Peterbilt advertising aesthetic that Roger was recreating with his shoot.

Agenda Tradeshow – Longbeach

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Agenda is the premier tradeshow for street wear fashion labels in the USA. I was asked to create an eye catching poster design for the show to be held in Longbeach. For my approach I took cues from the Chicago Street Playa LP and created an aerial view of a modern and slick city scene.

Washington Post – Q Covers '12

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Over the past year I've been commissioned by The Washington Post to create a series of typographic illustrations based off the serif typeface Big Figgins. At the end of each financial quarter of the year the paper does a business "wrap up" and the brief has been to encapsulate the overarching financial theme of the previous 3 months in the US. Wednesday, April 4 2012 The theme for this quarterly investment outlook was based around the uncertainty of American retirees and their pensions and issues with the tax code 401(k). Wednesday, July 11 2012 The sentiment of the second financial quarter of 2012 saw a deflation in investor optimism. The brief for this illustration was to introduce a summery feel. Wednesday, October 3 2012 This illustration was supposed to represent post presidential election shenangians as the cover feature asks the question, "what cues will Wall Street take from the new party in power?" Wednesday, January 11 2012 This illustration was created for the Business section of the Washington Post as part of a wrap up of the fourth financial quarter of the year and has a focus on the best way for investors to navigate through the "Euro crisis".

Nail Frenzy – MGPO

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Nail Frenzy is an event held at Melbourne's GPO shopping where shoppers can have a free manicure during their lunch break. For the event's promotional material I was asked to respond to a brief to that required an illustrated hand with nail polish dripping over the words NAIL FRENZY in the typeface Euclid. Agency : Fabio Ongarato Design

Distro – 2012 Holiday Gift Guide Cover

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I was commissioned to develop a typographic based illustration for the cover of Issue 66 of Engadget's tablet magazine Distro. The cover line I was asked to use was "2012 Holiday Gift Guide", with a secondary line "100+ Ways To Please A Geek". The issue features reviews on Laptops & Ultraportables, Gaming, e-readers, Smartphones, audio and docks, Digital cameras etc so my response was create the type from the kinds of cables that would be associated with the transference of digital data and arrange the cables in a manner that might be associated with a circuit board. Distro is available free for download as a pdf, through the iTunes App Store and Google Play Store.

Half – Maybe

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I was recently invited to take part in an exhibition held at Melbourne's No Vacancy gallery named Half. The brief for the show was to create a piece that investigates the notion of half in an abstract or as literal a way as the artist desired. My response was to look at the idea of commitment and the half-way point of indecision between the affirmative and the negative. Maybe... it could go either way. Framed size: 72" x 52" Materials: Hand embroidered french cotton in paper

Rituals – Kern To Burn

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I was asked to take part in a group exhibition curated by letterpress extraordinaire design studio The Hungry Workshop called Rituals. A part of Art & About Sydney, the exhibition features original work from ten illustrators from around Australia including: Beci Orpin, Ben Ashton-Bell, Drunk Park, Eirian Chapman, Georgia Perry, Kindred Studio, Lauren Carney, Malade Pathetics, Spew Corp and yours truly. Rituals explores the concept of identity, collaboration and the unintended compositions that come through the ritual of printmaking. Each artist was given the template of two eye shapes to build their artwork around and then The Hungry workshop experimented with overprinting multiple pieces which produced some amazing an unexpected results. My contribution takes on inspiration from one of my favourite skate illustrators VCJ. I've recreated his iconic Bones Brigade, Powell Peralta / McGill skateboard graphic out of set type and combined it with patch details and the line Kern to Burn. If type geeks created a bikie gang this would make an excellent patch. and here's a detail graphic of one of the overprint.

Alphabetica – The Letter Y

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This is my submission for Alphabetica, a group exhibition held at Sydney's He Made She Made Gallery. Alphabetica is a three day exhibition where artists from around the world were invited to create their own interpretation of a designated letter with the aim to raise money for the Dandelion Support Network – a not-for-profit organisation that provides much needed baby equipment to less fortunate families in NSW and ACT.

Season's Greetings 2012

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I created this candy cane inspired typographic illustration as an exploration in the limits of Spencerian style script for a end of year greeting card. These letterforms and line weights are defined through a sequence of shapes of various proportions a colours. Wishing everyone all the best for the new year!

Nestlé Drumstick – The Mouths

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I was commissioned to create a typographic ID and mouth illustration as part of a promotion for a new series of ice cream flavours for Nestlé / Peter's Drumstick. The artwork had to tie in with a larger campaign around the release of the new Pop and Rock "music inspired" flavours. Agency: Publicis Mojo / Jack Winter

Target – Red Magazine Ribbons

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I was commissioned to create a series of illustrations to use throughout the Christmas edition of the Target branded magazine RED. Some of the illustrations created were for page backgrounds and type containers and others were ribbon based typographic illustrations. Agency: Little & Company

Assorted Logotypes

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The following is a collection of a few monochromatic typographic IDs that I have developed over the last few years. Everguide – Lifelounge – Melbourne - 2011 A custom serif based typeface used for an online and mobile gig guide. Inspire 9 – Melbourne - 2012 A creative collective, communal workspace and incubator baed in Melbourne. The brief was to create something strong, approachable and friendly. Lifelounge – Melbourne - 2008 Developed in conjunction with Duro Cubrilo for the creative culture website / magazine Lifelounge. Personal Logo - 2012 An ornate swashy custom script for use on my own promtional material Pipeburn Motorcycles – Sydney - 2011 Custom motorcycle collective. The brief was to take a contemporary approach to a classic script based ID. Popmag – Lifelounge – Melbourne - 2011 Board sports magazine masthead design. Ready Play – Tennis Australia – M&C Saatchi - 2012 Paint/ink based aggressive type. Simulamos – 45 Doblecero 7 – Spain - 2009 Summadayze – Future Entertainment – Melbourne - 2010 Psychedellic inspired typographic ID for an Australian Summer music festival. Tellurian Wines – Heathtcote - 2009 TheVine – Faifax Digital - 2010 Use of stylized vine shapes as the negative space between letters. Tomorrow Media – Lifelounge - 2011 Play Cricket (draft) – Cricket Australia – Designworks - 2012 Harvesters Brewing Company – Yarra Valley - 2012 Custom script integrating a scythe in the H Cilla de Nadai – Sydney 2012 Custom casual script typographic ID

Huffington – 2012 The Year In Photos

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I was recently commissioned to create a typographic cover for the end of year edition for the Huffington Post iPad only publication Huffington. The brief was to illustrate the type casting splaying and feathering shadows onto the ground. Art Directed by Andrea Nasca

The Washington Post – Q4 Cover 2013

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I was commissioned to create an illustration using Q4 as part of the quarterly investment outlook cover for the business section of The Washington Post. The brief was to create an eery interpretation of a fiscal cliff to support the theme of the edition. View last year's Q covers for The Washington Post

Washingtonian – February 2013 Cover

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I was commissioned by Washingtonian magazine to create an elegant and legible typographic layout for the cover lines of their February 2013 edition.

The Hollywood Reporter – The Power Lunch Issue

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I was commissioned by The Hollywood Reporter magazine to create the words "The Power Lunch Issue" out of a raspberry sauce to go onto a dinner plate for the cover of thier February 1, 2013 edition.

Men's Health (UK) – The Every Man Weight-Loss Plan

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I was commissioned by Men's Health (UK) magazine to illustrate the cover of a weight loss supplement and several headings within in a similar style. The brief was to integrate the type into the dial of some bathroom scales using the condensed sans-serif typeface Solano Gothic.

5th Leg Wines – Acid Wash Type

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I was commissioned to explore a custom illustrative type based concept for a headline of an advertising campaign for 5th Leg Wines. The brief was to illustrate the type out of acid wash denim. Agency: DDB Melbourne

Barnes & Noble – Celebrate Ribbon Type

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I was commissioned to create an elegant red ribbon based custom script as part of a point of sale promotion within the stores of US book retailer Barnes & Noble of the word Celebrate. Agency: Jacky Winter / Farago
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