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Channel: Luke Lucas – Typographer, Graphic Designer, Illustrator & Art Director • Sydney, Australia
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Slowbucks – Artist Series

March 14, 2012, 1:09 am
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I was recently invited to contribute to an artist series range of T-shirts for US label Slowbucks. My first design is a contemporary treatment of a heraldic style SB monogram and the second is a golden glistening script snail trail in the form of Slowbucks.
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Esquire (UK) – Sunset Thomas

March 14, 2012, 7:30 pm
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I was recently commissioned to do a porn inspired headline treatment and illustration for an article in the April edition of Esquire (UK) Magazine. The piece was on a 39 year old, veteran porn star named Sunset Thomas whom apparently in her "heyday" was making $10,000 an evening.
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Washington Post – Q1 Cover

April 8, 2012, 4:17 pm
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This illustration was commissioned by the Washington Post for the cover of their Business section. The theme for the quarterly investment outlook was based around the uncertainty of American retirees and their pensions and issues with the tax code 401(k). The reporter writes: It's been over three decades since Congress passed IRS code 401(k) allowing employees to enjoy tax benefits on their retirement savings. Very little went as planned. 401(k) plans were never supposed to be the primary way Americans save for retirement and the 401(k) deduction has become a huge piece of government spending. Revenue loss from IRA and 401(k) contributions are set to exceed $1 trillion over the next 10 years. There's now talk of reducing the 401(k) deduction as part of tax reform -- a move that could discourage saving at a time when the first wave of baby boomers is already testing the current system's limits. What's the future of the 401(k)? Can it be fixed? And what happens to baby boomers in the meantime? As per the previous cover the brief required that my illustration use the headline serif BigFiggins. My response sees a happy retiree enjoying the good life fishing from the top of the semi submerged type structure. Little does he know that the murky waters are hostile and predators lurk close to the surface. Click here to see my Washington Post cover illustration for the previous financial quarter.
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Semi Permanent 10th Anniversary Book Cover

May 10, 2012, 6:14 pm
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I was asked to create a monochromatic book cover design for the 10th Anniversary edition of the Semi Permanent art book. The brief was to base the design around the number 10 incorporating the Semi permanent logotype (Clarendon). I took the opportunity to do a contemporary take on a heraldic style.
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Caudex – Breathing Life

May 12, 2012, 12:33 am
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I was asked to create a typographic illustration for the Australian medical communications agency Caudex using an oxygen mask and tubing. The words Breathing Life were to be illustrated out of a single tube. Agency: McCann Healthcare
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Maxim's Hometown Hotties – Ribbon Type

May 12, 2012, 12:40 am
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These ribbon type treatments were commissioned by Maxim Magazine for the front and back covers of a special lingerie supplement entitled Maxim's Hometown Hotties 2012
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Renault – Culture Pub On Tour

May 12, 2012, 12:41 am
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This type treatment was commissioned through Publicis Paris as an extension to an existing print campaign for car manufacturer Renault. The campaign headline was Culture Pub On Tour and the brief was to create the type out of a motion blurred blue trail (a style that was being used across the rest of the current print campaigns) which connected with a car in the corner of the page. Agency: Pell Mell / Publicis (Paris)
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Target – Racing

May 12, 2012, 12:43 am
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The following were test treatments commissioned by Target (USA) to use as Target Racing branding for the sides of large semi-trailers which I assume were transporting the racing team equipment. The brief was to introduce a sense of motion and speed into an otherwise simple italicised sans serif typeface.
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Maxim Magazine – JWoww

May 12, 2012, 12:45 am
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A collection of work commissioned by Maxim magazine for their January edition featuring Jersey Shores "wildest party girl" JWoww.
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Lamb – Chuck a Sunday

May 14, 2012, 7:03 am
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I was commissioned to develop a type arrangement to that could be cut from acrylic and photographed as past of a scene for a series of commercials for a pro lamb campaign by advertising agency BMF for Meat & Livestock Australia. Art Director : JJ Winlove Agency: Jacky Winter / BMF And an example of its use in the TVC.
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Business Cards 2012

June 7, 2012, 9:36 pm
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With the development of my new script based logo I decided I wanted to update my business cards using production techniques that would showcase the detail in the script. The logo was letterpresses into 600gsm Lettra cotton stock using phosphorescent ink so that in regular light it appears to a simple debossing but when the lights dim the logo illuminates in a bright green . For the details on the reverse of the card I designed a stamp featuring a slogan "Got Type" and my contact information which I stamp by hand.
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Woolworths – Herbal Essentials

July 3, 2012, 5:15 pm
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I was commissioned to create a typographic illustration as part of a print campaign for the Woolworths Select shampoo range Herbal Essentials.The brief was to create a stylized illustrative portrait of a woman who's hair represents a wide variety of consumer comments. Each lock of hair with it's own typographic style and personality. Agency: Jacky Winter / Droga5
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Caltex – Think Fresh

July 6, 2012, 2:35 pm
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I was commissioned to create an ID and treatment for the Caltex convenience store chain Star Mart. The line was Think Fresh and the brief was for the type to be legible but interesting and to embody the quality of the phrase. I created a separate water/liquid device to be used in certain executions also. Agency: Leo Burnett
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Washington Post – Q2 Cover

July 18, 2012, 12:37 am
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This piece was a commission for the Q2 cover of the business section of the Washington Post. The brief to create an illustration with a summery feel as a continuation in theme to the previous covers (see below) while representing the sentiment of the second financial quarter of 2012 which saw a deflation in investor optimism. As in the previous covers the type portion needed to be based on the serif typeface BigFiggins. Previous Washington Post Covers: Q4 2011, Q1 2012
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Men's Health UK – Weight Loss Special

July 18, 2012, 12:50 am
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This illustrative type treatment was commissioned by Men's Health (UK) Magazine for the opening spread of a weight loss special in the August 2012 edition. The brief was to incorporate the Hoefler & Frere-Jones typeface Tugsten Semi-Bold with a tape measure.
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Amazeballs – Who Shot The Serif

August 5, 2012, 4:09 am
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This is a piece is an exploration in tactile typography created for the group type exhibition Who Shot The Serif at Sydney's He Made She Made gallery. It utilises a series of intertwining orange cotton threads which wrap around strategically placed pins on a black background to reveal a custom type arrangement. Amazeballs!
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Nike – Airbag Swoosh

August 19, 2012, 5:02 pm
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Nike USA commissioned me to create an illustration of their infamous swoosh as if it were made from their airbag material. The graphic is to be used as a print on part of range of apparel.
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Grapevine – EpiQure by Qantas Frequent Flyer

August 19, 2012, 9:47 pm
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I was commissioned to create an illustrative type arrangement of the line "We heard it though the grapevine" to be used as part of a piece of direct mail communication for epiQure, the Qantas Frequent Flyer online food and wine community. Agency: Jacky Winter / 303Lowe
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NY Times – Ohio Cover

October 4, 2012, 4:08 pm
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The following artwork was commissioned by the New York Times Magazine to create a glossy, volumetric script type treatment to use on the front cover and opening spread for the feature.
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Beautiful Bitmaps – L

October 4, 2012, 4:28 pm
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I was invited by Canadian publication Uppercase Magazine to be one of 26 typographers, designers and illustrators to take part in an exhibition named Beautiful Bitmaps. Each artist was asked to respond to a brief based on the humble bitmap through their own capital letter, mine being the letter L. My response is an exploration in the evolution of what is the basis of 2 dimensional screen display. What would the humble bitmap look like and how would it behave if it existed in a dynamic 3 dimensional universe? The exhibition launched in Calgary on October 4 and the pieces are available for purchase through Society 6.
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