Lifespace – Relief Downunder

As far as advertising goes, creatively marketing probiotics for women's microflora is isn't the easiest of briefs. McCann Health rose to the challenge with this print campaign concept for their client Lifespace. Using the double meaning line "Relief for women down under" I was commissioned to develop a lettering style that looked like female pubic hair... but not too much. This was the result.

Agency: McCann Health / Jacky Winter